DAD CORE IDEOLOGY

To serve the finest blend of architecture in its “original concept” of space utility, cost effectiveness, adaptability, uniqueness and affordability to Africans; thereby making an indelible impact on the world in which we live. This is who we are; this is what we stand for; this is what we are all about.

DAD PHILOSOPHY

• We shall eliminate any unfair profit-seeking, persistently emphasize substantial and essential work, and not merely pursue growth.
• We shall welcome technical difficulties and focus on highly sophisticated building and property solutions that have great usefulness in the society, regardless of the quantity involved.
• We shall place our main emphasis on ability, performance and personal character so that each individual can show the best in ability and skill.

DAD CULTURE

We are not oppressed by the tyranny of the OR. Our dualistic philosophy means;

• We have a purpose beyond profit, yet we are pragmatic in our pursuit of profit.
• We have a relatively fixed core, yet we value vigorous change and movement.
• We have a clear vision and sense of direction, yet we maximise opportunities and experiment.
• We have big hairy audacious goals, yet we value incremental organic and evolutionary progress and growth.
• We are investing for the long term, yet we demand short term performance.
• We possess a tight culture, yet we have the ability to change, move and adapt.